Founded in 1983 by Hans Ohlig, Amplis is a family-owned marketing and distribution company in the imaging, consumer electronics, outdoor and fine art spaces in Canada.
Amplis drives consumer demand through our unique position of publishing Canada’s largest imaging enthusiast magazine, PHOTONews. With quarterly print issues in excess of 100,000 copies and regular eNews updates to 20,000 subscribers, Amplis can build brand awareness resulting in double and triple digit growth. The PhotoNews community is very engaged, participating in Flickr groups, photo contests and Facebook.
Online initiatives are a cornerstone of Amplis’ marketing. Each brand has a distinct Canadian website engaging with consumers across the country using the relevant .ca domain. Traffic is generated through blogs, tweets, Facebook postings, Google+ initiatives, reviews and advertising, both online and print. Each site is B2C enabled using the Shopatron engine.
Amplis exhibits at major Canadian retail and trade shows to showcase the products. In-store demo days, lectures at technical schools and colleges as well as sponsorship of industry leaders are also key components in Amplis’ marketing toolbox. Amplis representatives attend major international shows to support Canadians and follow industry trends.